In 1949 General Materials created the GenMat television network in a bid to drum up sales of their high end television sets like the Stargazer “𝘸𝘪𝘵𝘩 𝘢 𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘰 𝘤𝘭𝘦𝘢𝘳, 𝘪𝘵’𝘴 𝘭𝘪𝘬𝘦 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘸𝘪𝘯𝘥𝘰𝘸 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 … 𝘢𝘯𝘥 𝘣𝘦𝘺𝘰𝘯𝘥!” On Saturday evenings at 8 pm GenMat aired a half-hour program called 𝘈𝘯𝘨𝘦𝘭 𝘈𝘤𝘢𝘥𝘦𝘮𝘺 using a three camera setup and 35mm film, but no live audience. Each episode had twenty-three minutes of content, starting with a one minute thirty second cold open. The title theme and credits and sponsor billboard followed for one minute. Act 1 was eight minutes. The first commercial break was two minutes. Act 2 was eight minutes thirty seconds. The second commercial break was another two minutes. Act 3 wrapped things up in 5 minutes. This was followed by the end credits and a sponsor plug lasting one minute thirty seconds, then a half minute network ID and promotion of the next week’s episode. The total running time for non-content was seven minutes